Google Putting up Brand Name In Front Of Search Result Web Page Title Tag: The Latest Ranking Factor?

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Sean MacEntee

Colons in Page Titles: Google Appending Brand Ahead OfSearch Results Title

It looks like Google are either doing a test or have recently had a change on how they display page titles and are right now utilizing colons as page title separators. Every SEO is aware of that Google handle (-) and (|) as keyword separators, and it now seems that they may want us to begin to use colons.

This below query is for site:gordoncampbell.co.uk ,as you are will see Google is displaying the page title as ‘Gordon Campbell: Glasgow SEO, PPC & Social Media Consultant’ but the page title he has put is ‘Glasgow SEO, PPC & Social Media Consultant – Gordon Campbell’ so it seems that Google is rearranging his page title to present it improve on the search engine results pages.

The following query is on weights York Fitness, Google has brought us with the page title ‘York Fitness: Gym Equipment & Machines | Weights | Boxing’ but the page title that York Fitness has set is ‘Gym Equipment & Machines | Weights | Boxing Equipment | York Fitness’ and truth be told, Google’s version of the page title looks far better.

Now if you see at the source code of this website you will see the title is not written this way:

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Try a search for the keyword weights and you will find that Amazon already generates page titles in this format and have done for some time. Have they done tests on this at some point and found that page headings have a higher CTR in this format? Have they discovered that page titles like this are inclined to rank well? Who is aware of but I wouldn't be surprised.

Anyone else noticed this? Extra instances would be grateful. If you ever discovered this useful you should consider and sharing it on social media platforms.

Google’s EMD Algo Update: Exact Match Domains No Longer Rank As Good

Recently, Google has updated another algorithm for webmasters and SEOs. Now we called itExact-Match Domains (EMDs), last Friday afternoon, Google's head of search spam, Matt Cutts, threw a bomb on us. 

Matt Cutt declared on Twitter that Google is going after "low quality" exact match domains (EMD) to assure they don’t rank good in the Google search outcomes. Matt said this algorithm update only impacts 0.6 percent of English-US queries. SEOmoz evaluated a 24-hour drop in EMD influence from 3.58% to 3.21%. This symbolizes a day-over-day vary of 10.3%. Even the graph only presents the 30-day view; this also marks the least’s measurement of exact match domains influence on record since SEOmoz started gathering data in early April. 

On Twitter (29-Sept-2012), Matt Cutt has two tweets on this, here they are:

Frankly, I am a bit wondered it because I feel that Google should have introduced this algorithm earlier. I mean, Matt said publically that Google will see into exact match domains almost two years ago. I would have believed Google will have done sometime soon after. Perhaps they have and possibly this is just an update to that? I am not quite sure. But this shouldn’t come as a amaze to anybody going after the exact match domains (EMD). 

I thought had launched its algorithm few days ago, on 27-Sept-2012 (Thursday) night. I had seen in SEO conversation in the WebmasterWorld thread but I really didn’t think it was Pandaor Penguin related, which it wasn’t, so I distinct to await it out. 

I have seen that there are several sites which were hit, as many webmasters have described being suffered by this update. In WebmasterWorld thread has various webmasters claiming to be dupes. 

SEOmoz has showing early data on who was hit and how several sites were impacted. They say it looks like a fairly bug update and shared this chart via mozcast:

So, Who Got Hit?

In SEOmoz post, it has showed some example about exact domain ranking. Please note that we can’t prove that a domain lost ranking due to the algorithm vary. It can only evaluate what fell out. Here are five instances of domains that lost position as of this morning (9/29) – all had previously ranked for at least the past 7 days: 

1. www.bmicalculatormale.com (#4)
2. www.charterschools.org (#7)
3. playscrabble.net (#3)
4. www.purses.org (#3)
5. www.teethwhitening.com (#4)

Does Google Revise Search Feedback Form?

Yesterday, I had read about Google updated their feedback form in a WebmasterWorld thread.

Frankly, I am not often look at it, so I am not confirming that if they did recently update thefeedback form or not. But the forum thread seems like they did and they love it. Over thereone user said:

The new feedback link is much more interactive and easier to use. You no longer have to browse through tons of different options in order to find the correct form.

I think Google might be getting a little more serious about using user feedback in its rankings, but perhaps that might be going a little far in terms of assumptions.

 I am not 100% sure if I am seeing the new feedback form or not, this is what I look.

 Perhaps, Google is examining a new form I don’t look?

Google Discovers 9,500 New Malicious Websites Every Day

Google has shared with us some of the statistics’ around websites that are septic and what Google doesn’t to secure from it.

We are sharing you some key stats on the search side:

• Everyday Google detect 9,500 fresh malicious websites on search engine. 
• Google shows the hacked or compromised warning on about 12-14 million Google Search queries per day 
• Daily webmaster received thousands notification by Google. 
• Daily ISP received thousand notification by Google 

Check Out these charts

On Google+ MattCutt Said