Google’s EMD Algo Update: Exact Match Domains No Longer Rank As Good

Recently, Google has updated another algorithm for webmasters and SEOs. Now we called itExact-Match Domains (EMDs), last Friday afternoon, Google's head of search spam, Matt Cutts, threw a bomb on us. 

Matt Cutt declared on Twitter that Google is going after "low quality" exact match domains (EMD) to assure they don’t rank good in the Google search outcomes. Matt said this algorithm update only impacts 0.6 percent of English-US queries. SEOmoz evaluated a 24-hour drop in EMD influence from 3.58% to 3.21%. This symbolizes a day-over-day vary of 10.3%. Even the graph only presents the 30-day view; this also marks the least’s measurement of exact match domains influence on record since SEOmoz started gathering data in early April. 

On Twitter (29-Sept-2012), Matt Cutt has two tweets on this, here they are:

Frankly, I am a bit wondered it because I feel that Google should have introduced this algorithm earlier. I mean, Matt said publically that Google will see into exact match domains almost two years ago. I would have believed Google will have done sometime soon after. Perhaps they have and possibly this is just an update to that? I am not quite sure. But this shouldn’t come as a amaze to anybody going after the exact match domains (EMD). 

I thought had launched its algorithm few days ago, on 27-Sept-2012 (Thursday) night. I had seen in SEO conversation in the WebmasterWorld thread but I really didn’t think it was Pandaor Penguin related, which it wasn’t, so I distinct to await it out. 

I have seen that there are several sites which were hit, as many webmasters have described being suffered by this update. In WebmasterWorld thread has various webmasters claiming to be dupes. 

SEOmoz has showing early data on who was hit and how several sites were impacted. They say it looks like a fairly bug update and shared this chart via mozcast:

So, Who Got Hit?

In SEOmoz post, it has showed some example about exact domain ranking. Please note that we can’t prove that a domain lost ranking due to the algorithm vary. It can only evaluate what fell out. Here are five instances of domains that lost position as of this morning (9/29) – all had previously ranked for at least the past 7 days: 

1. www.bmicalculatormale.com (#4)
2. www.charterschools.org (#7)
3. playscrabble.net (#3)
4. www.purses.org (#3)
5. www.teethwhitening.com (#4)

Mobile Search, A Missed Chance For SMEs

Along Internet use on mobile phones set to overtake desktop browsing by early 2013, it is wondering that business – Large and Little – are not taking full benefit of mobile search. 

Telecommunication giant company T-Mobile indicates in their recent study that 46% of local businesses are not seeable when users search via smartphones. For those local businesses that took the step to optimize visibility for smartphones saw the benefits, with 44% experiencing more customer inquiries. 

With the time for mobile revolution seemingly being now, here are few techniques to help SMEs take benefit of mobile search and get in front of their rivals. 

Local Listings: 

As we know that both Google and Bing provide free of cost local listings in Google+ Local andBing for Business. Erecting and finishing these local profiles with heighten your firm’s visibility within the SERPs for few local keywords. 

Even though this looks apparent to the majority of online marketers, only 16% of local business had filed their business on Google+ Local (formally Google Places). 

Local profiles are not limited to Google+ Local or Bing for Businesses. There are lots of other local profiles that SMEs should be contributing their business to, including:

1. Yelp
2. Brownbook
3. Hotfrog
4. Crunchbase

When you start creating your local profiles, it’s compulsory that you should use the same information on all websites. This includes rendering the similar address, phone number and Fax number across the board. 

I am using Getlist.org, to get the quickly determine which local listings is visible on and how you and others can improve. 

Make Your Website Mobile Friendly:

When we start making website we forget to improve website visibility on mobile devices because now mobile devices is becoming a necessity with the vast range of desktops, tablets, and smartphones that are available. With 70% of users taking action within an hour of finishing a search on their smartphone, creating a mobile-friendly website becomes a far more attracting view. 

There are various SME which are using open source CMS platforms such as WordPress, Drupal, or Magento, making your website mobile friendly can be very easy. For WordPress websites, I have got WP-Touch as a better way to make your sites mobile friendly, while I have used the “mobile plugin” module for Drupal. 

For those that have a handy coded website services such as Telnames can be a good option, providing a mobile improved TLD to run beside the normal website. 

First make sure that your mobile friendly website link (or .tel) has been added to your local listings to provide the user with the best experience when searching by a mobile device. 

Optimize for Mobile & Local Search:

With Google showing that over half of all search queries on a mobile phone have local aim, it is necessity that you optimize your website for your local area. 

There are various factors to think when optimizing your website for local search. David Mihm’s Local SEO factors survey renders some bang-up information on what people consider to be the most significant ranking factors. 

Some factors from the survey include: 

1. Business address
2. Location targeted keywords
3. Local citations
4. Location in title tag

What techniques have you used to optimize your SME visibility in mobile search? Are you viewing a growth in mobile search traffic to your SME? I look forward to seeing your comments below or on twitter@SEMandSEONews

Google Releases Seven Videos On Typical Manual Spam Actions

User-generated spam video:

Hidden text and/or keyword stuffing video: 

Pure spam video: 

Thin content with little or no added value 

Unnatural Links to site video: 

Unnatural links from your site video: 

Unnatural Links to site – impacts links vide: 

Local Search Engine Ranking Factors Of 2013 By Moz

2013 Local SEO Ranking Factors Issued

I had read about local search ranking factors Last Thursday at Moz blog, they released their 2013 local search engine ranking factors. Moz had survey of local SEO specialists on 104 different ranking factors and investigated hundreds of questions to drive up with this report.
You also visit moz blog post at moz.com/local-search-ranking-factors but here is just a local search ranking graph available

On some forum Chuck Finley said that “For those of you that are interested in tapping into Local, this is the Bible. It's all in there!"