Showing posts with label SEO Techniques. Show all posts
Showing posts with label SEO Techniques. Show all posts

Saturday, 5 October 2013

On Page And Off Page Website SEO Techniques For Blogs



On and Off Page Techniques
Have you know that bloods are very vital for body just like blogs are very important in every website. If you have blog in website then they have become very famous because blogs are user and SEO friendly. You need just one click publishing almost everybody can make a blog in their website. But here is a problem what? Everybody can create a successful blog. For any blog to drive in traffic you need to integrate SEO (search engine optimization) methods to make your blog see-able in search engine results and get audiences.

You need to focus on six basic components that you should work on to be able to create a blog that will place well in search engines like GoogleYahoo and Bing. Following are the components which you need to focus while working on SEO.


  1. Keywords
  2. Descriptions
  3. Title tags
  4. H1 tags
  5. Keyword density
  6. Keyword placement
Use LSI Keywords:

LSI KEywords

Choosing the correct keywords for your website blog can do wonders. Select a good set of keywords that you wonder users will write in when they search for information on the internet. For instance, if your website is about “SEO Marketing”, then list keywords phrases that you think people will use in search engines along with words. Make keywords diversity of these keywords. After researching these keywords use a keyword tool such as Google Keywords Tool and so on to look the intensity of searches of your selected keywords. I think you not know LSI I think so if not then learn about LSI, which is a good driving factor for On-page SEO.

Keyword Density And Keyword Placement: 

Keyword Density And Keyword Placement
After the researching the selected keywords, you should display on your title, meta-tags, headline (H1 and H2), meta-descriptions, pictures and of course in the content itself. If you want to use keywords in content it then uses your keywords at least once per 100 words. Keyword density is anywhere from 1% to 3% of your website content’s total word count.Remember one thing content should be look natural not unnatural. It is also significant to add your keywords to permalinks or the URL of your blog. When using images, kindly use Alt tags and title to insert your keywords so it can assist your rank in image searches. Mostly searches drive form Google, so if you want more audience from Google then use above method for images.

Off Site SEO For Blogs:

Off Site SEO For Blogs

While applying all methods on your website page for SEO, you should also apply off site SEO techniques. Why use this technique in SEO because if you involve creating inbound links or getting other websites to link to your websites. Perfectly, the most important tips is while putting your links, it’s should be high ranking, relevant to what your website is about and connected using your selected keywords.

Quality Content:

Quality Content
The best and effective way to get link form other sites is to create quality and useful content, its look natural for bots and spiders. If your website has plenty of substance, webmasters can indicate to your website without you asking for it whether because your website is authoritative or it gives out helpful information. There are different link building campaigns such as blog and forum commenting. Furthermore, we also buy links from quality websites so you can accomplish a better ranking in search engine results.

You also use article directories for inbound links to your site or guest blogger is also good choice from other websites or you can also list your website in link directories. 

Friday, 4 October 2013

SEO Strategies: The Good, Bad & Ugly


SEO Strategies


Despite claims from alleged industry experts that SEO is dead or is about to become extinct, it still seems to play an important role in establishing the online presence of a company. Without search engine optimisation, your website will be buried beneath the hundreds of millions of others. Many of these sites will be your direct rivals and are enjoying sales while you rot. SEO still has the ability to make or break an online business which is why some unscrupulous webmasters are intent on using black-hat SEO strategies in an attempt to get ahead. Below we will look at some good, bad and downright ugly SEO strategies

GOOD

Viral Content & Infographics

Instead of searching for links yourself, get users to give them to you. If you do this properly, you could be rewarded with a huge amount of links. However, creating high quality infographics is not easy and requires the services of an expert graphic designer. If you go down this route, it is essential to get it out on the web nice and fast. The best places to begin the process of seeding your content are Facebook and Pinterest. Ensure that the infographics link back to your site. 

Directory Submission

The purpose of directories is to help search engines like Google to decide where a website should be ranked. When you submit to directories, you’re likely to increase the crawl rate of your site which in turn improves its SEO power. It’s a safe and legal link building method. However, it’s important to perform some research because many directories of this kind are fairly low in quality. Bad directories can actually damage your ranking. 

Social Media Sharing

This is an obvious SEO strategy and one which is being utilised more often by online businesses. Your site should have social media share icons from sites such as Facebook, Twitter, Reddit and Pinterest as this is an easy method of improving SEO ranking. Oddly, Google has claimed that social shares have little effect on a site’s page ranking despite plenty of evidence to the contrary. Even if there is little merit to it, having your website seen by potentially millions of people on social media networks is hardly a bad thing is it? 

Guest Posting

Most people are aware that constantly updated blogs are an excellent way to drive traffic to a website. Another excellent method that is seldom used is guest posting on someone else’s blog. This enables you to get your views across to a whole new audience. If they like what you have to say, they will begin to visit your site. Most bloggers would be thrilled to get someone else to write on their site as it saves them some work! 



Images

Photos and videos play a major role in the success of websites and online companies. YouTube has several billion daily views. Imagine if you created a video and it went viral! Even placing images on your website will help attract more traffic, especially if you add keyword orientated tags and descriptions. Images also make a website look more attractive so when visitors arrive at your site, they are more likely to stay than if they were met with blocks of text only. 

BAD


Links Without Content

If you create links without a block of content around them, they will look like paid adverts. Most Internet users associate such links with spam and this will hurt your SEO even if the links are real. Don’t have random links to your website from another webpage. Always strive to have at least a little bit of content around all links. 

Fast Links

Search engines are expert when it comes to finding unnatural looking SEO activity. Building dozens of links in a single day followed by no activity looks suspicious. Links must always be created at a steadily improving rate. Build your links too fast and expect search engines to clamp down on you hard. 

Spam Comments

Some webmasters try and fool search engines by adding dozens of fake comments to various sites. There are a number of automated tools that specialise in posting spammy comments to different blogs with a link to your site contained within. As you might expect, Google and others can quickly spot this activity and they will penalise you when you’re caught. 

UGLY


Link Networks

This is a sophisticated method of trying to get linking building to work for you. Link networks appear to be a good idea in theory but in practice, it is very difficult to pull it off without being caught and punished. All Google needs to do is look at referring IP addresses to see which sites are using link networks. All sites involved in the network will be permanently banned when they are caught. 

Doorway Pages

This is the practice of redirecting users off your site. A 301 redirect is a much better idea as it is legal and good for SEO. Doorway pages are sneaky and catch visitors by surprise. As a result, you will be banned if caught using this black hat SEO tactic. 

The above are only some of the many SEO tactics that can be used to great effect along with others that should never be attempted. Black hat tactics may appear to work for a short time but eventually, you will be caught and your website will be punished.

Reasons Why SEO is Vital For Your Online Success


SEO Logo
With every passing day, the usage of and reliance on the web is on the ascension.Since the dot-com bubble in the late 1990s, an array of web technologies were being invented to embellish the Internet space. On the flip side, networks were being rapidly set up to provide quality Internet services to serve the masses.After almost two decades since the dot-com bubble,how has the Internet space evolved? On the technology side, it has evolved from second generation (2G) to fourth generation (4G) Long Term Evolution (LTE), from broadband to ultra-wide band, from dial-up to wireless Internet, and from urban-only availability to global availability.

On the services side, initially used for communication purposes,now the web offers a plethora of services, right fromconnectivity and education to shopping and entertainment. As a result of this increased dependence, businesses are fast transforming themselves to suit e-commerce platforms to stay ahead of the crowd and be profitable. As a rule of thumb, almost all businesses pertaining to various industrial and business verticals are required to set up a website to showcase their presence to the online community. In the U.S. alone, it is estimated that close to 95% of the populationhave access to the Internet. With almost all the people having access to the Internet, there is no better place to showcase and advertise your business


For browsing on the web, most people rely on search engines to help them find their desired websites or find out anything that is on the web.On the other hand, search engines strive on providing genuine and trustable search results to its users.For businesses to be a part of the genuine and trustable results, they have to implement process known as Search Engine Optimization (SEO). It comprises of a collection of processes and procedures that when implemented will yield appreciable results. The purpose of SEO is to rank your website oronline business in first page of the Search Engine Results Page (SERP). 

If you are running an online business,then you can drive free traffic, attract continuousvisitors and generate leads by implementing the right SEO techniques.You can monitor the effectiveness of your SEO strategy, by comparing effectively of traditional advertisements with online campaigns.While there are numerous organic SEO techniques,the basic practice involves the usage of relevant keywords in your content and designing search engine friendly websites.Keywords are a collection of words that are used by the target audience of a business niche. The more the unique the keyword is, the less competition it faces. 

SEO plays a vital role in the profitability of an online business. A well executed SEO strategy can bring about prospective customers and maximal profits.On the sales front, the web is fast becoming one of the most reliable sales channels. With the web-based sectors projected to grow at triple-digit rates, the future of any business certainly lies on the web. Search engines play an important role in the decision-making process of people. High search engine ranking for your business provides access to millions of customers and global markets. 

While businesses can participate in paid search marketing through online advertising programs such as Adwords and Facebook Ads, it is feasible for businesses to implementthe right SEO strategies, which will provide the same results as paid search engine marketing. SEO can bring about thousands of free qualified visitors, which in turn can result in higher online sales and higher conversion rates

If you want to cut down on advertising spend and achieve higher visibility on the web, then implementing effective SEO strategies is your only viable option. 

Basic SEO Techniques Guide


SEO

These days content is regarded as the King of this dynamic virtual world, however, SEO strategies serves more like the backbone of the Virtual King! So, without applying right search engine optimization technique, you won’t be able to get anywhere. These days, having a website or a blog is as easy as having a cup of tea; therefore, anyone can be the owner of a blog or website. If you do not want to pay premiums for the website, domain or hosting you may go for the free services that allow you to open a website free of cost. Now, if you want to own a domain name, you can buy that in as low as $20! Web services are very affordable and cheap these days, but with this we have also witnessed an increase in the competition among website owners.

Are You Getting What You Hope for? All the tasks related to website development are easy to execute, so the website owners expect a high income. The reality is contradictory and it becomes difficult to make noticeable profit in this competitive virtual scenario. In order to earn rightfully from your website or blog, you need to apply the correct SEO techniques. 

Basics of SEO! This article provides you with the basic information about Search Engine Optimization techniques that may come handy in improving your blog business. By search engine optimization, we mean that you optimize the web-pages in a way that search engines may find your web-pages easily. The more optimized web-page you have, the higher will be your chances of attracting visitors to your website. Following are few most important and basic level SEO techniques that you must employ:

SEO Optimized Page Title: Title of a page carries great significance and you need to add in the main keyword in the title. You may have a different keyword for the title of various pages; however, all the keywords ought to be linked to the niche you are focusing on. The page title must not exceed 80 words. Also, the shorter your page title, the higher would be significance of every word. 

Significance of Meta-tags and keywords: Meta-tags used to hold great importance for search engines and had high SEO influence. However, due abusive use of this SEO technique, the search engines marked it as spam, even after all this, meta-tags still holds enough significance. Some search engines estimate the page relevance to a search via the meta-tags while there are other search engines that use this description as an introductory search result.

Post Text Body: After you have worked on developing a strong title for your web-page, you must start work on the text body because it also carries immense importance. In the text body, you need to maintain the SEO quality for the search engines, without compromising on the overall worth of the content for your readers. So, there is a fine line between a good content and a bad one. 

Other SEO Quick Picks: There are countless SEO Strategies and this article is insufficient to cover them all. In addition to the above mentioned strategies, you must also be regular in posting, work on link building etc. One rule of the thumb is to stay consistent and patient!

 
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