Facebook set up their sponsored search ads this week, permitting advertise to display ads based on user search queries on facebook.com. We talked about the beta a few month ago and now it is seeable to all.
Here is a screen shot:
Grey finn has a good write up on it at Marketing Land with comments from Facebook.
We have launched a feature that surfaces sponsored results along with the organic results when people are searching for things on Facebook. We try to show people apps and pages they’ll be most interested in.
When taking with Facebook about search targeting and purpose, a answer gave us the following quote:
Advertisers can target specific search entities that they’d like to show up against, including Pages, Places, and Apps. In summation to entity targeting, advertisers can further filter their ads based on demographics, position, and connections (those who Like vs. don’t Like my page already).
The thing is, advertisers don’t large on keywords, they bid on specific existence such as pages, places or apps in place of buying the specific keywords phrases, eldritch, possible, but maybe this will work for Facebook?
Facebook isn’t phoning them search ads, but rather Sponsored Results." and Ads can bought through Facebook’s Power Editor.
Facebook set up their sponsored search ads this week, permitting advertise to display ads based on user search queries on facebook.com. We talked about the beta a few month ago and now it is seeable to all.
Here is a screen shot:
Grey finn has a good write up on it at Marketing Land with comments from Facebook.
We have launched a feature that surfaces sponsored results along with the organic results when people are searching for things on Facebook. We try to show people apps and pages they’ll be most interested in.
When taking with Facebook about search targeting and purpose, a answer gave us the following quote:
Advertisers can target specific search entities that they’d like to show up against, including Pages, Places, and Apps. In summation to entity targeting, advertisers can further filter their ads based on demographics, position, and connections (those who Like vs. don’t Like my page already).
The thing is, advertisers don’t large on keywords, they bid on specific existence such as pages, places or apps in place of buying the specific keywords phrases, eldritch, possible, but maybe this will work for Facebook?
Facebook isn’t phoning them search ads, but rather Sponsored Results." and Ads can bought through Facebook’s Power Editor.
According to Mashable, Facebook is building a Google competitor – Is it possible to use your location and your buddies tastes?
In Businessweek report, Facebook engineers team which has more than 20 engineers – led bya former Google programmer. Who are immensely improved search engine within the website.
According to unnamed sources, we take better pros of the huge of content facebook userscreate on and off – the site every day. Such as status updates, and the articles, videos, and other information across the Web that people “like” using Facebook’s omnipresent thumbs-up button”
Mashable talked to Facebook for more information and got this feedback from a company spokesperson:
We don’t comment on rumors and speculation around products.
If the Businessweek report is correct, however, it will include one more area of enhanced competitive overlap between the two whales websites
If Facebook improved social search engine within website then will you gives less importance to Google Search? Let us know your opinion in the comments.
