200 Must Know Google Ranking Factors - Infographic

 

Almost SEO’s are fed up now due to Google updating their algorithm like Panda and Penguin. Indeed, implementing the Google guidelines is a difficult task to everyone not impossible. It is doing its excellent job to filter out the crap quality content and providing exact and top-notch quality content to end-user.

There are numerous Google ranking factors to rank any blog or site in SERP but why we are far away? because it is not possible to read them all and finding them is also hard job. Backlinko and Single Grain is doing classical job to finish all the SERP factors at one spot so that we can read and learn it at one time and place.

Although all the SERP factors and look what you can do to get topper ranking for your own website and blog.

Invalid URLs Are Normal & Don't Hurt Your Website/Blog – According To Google

Do 404s hurt my Website?

Yesterday, I had seen thread at Google Webmaster Help. Over there one webmaster users asking that if a pretty large number of broken backlinks that are got internally so, there is anynegative impact on Google SERP or ranking.

The reply is it won’t inevitably injure the entire site’s ranking in Google but it does hurt your internal link structure and hurts the user experience on your site or blog. But usually, the invalid URLs do not hurt the site's ranking on an entirely. It does injury the particular invalid page from Google ranking – since it’s invalid. It doesn't give you the total pros of utilizing your internal linking the most favorable way.

John Mueller of Google said

Click To Enlarge

More Information About 404 Error

Google's Search Results More Than 18%

Today I am testing some of the keywords and rankings for an app and it suddenly happened to me that 80% of the pages were not actually the search results. Check this out 

My brain got used to dribbling the ads out, so it never opened into my head before…. We are used to this image. I really had to get up from my laptop, grab a shake and then glance back at my screen from across the room to notice this. 

Matt Cutts responded saying: 

1) the left-hand column is counted as non-search, when the left-hand column is entirely about search. The left-hand column gives you ways to refine your search: you can limit the types of search results like news/images, slice/dice search resultsby date, limit search results to verbatim matches or to change the geographic weighting of search results, etc.

 2) the actual search box is counted as non-search, as are the estimated resultscount and the time the search took.

 3) the article treated whitespace as non-search, when shorter columns can actually make it easier and faster for users to scan the results.

 That's still leaving aside facts like: -

We actually think our ads can be as helpful as the search results in some cases. And no, that's not a new attitude. I found a quote from 2004 that said "In entering the advertising market, Google tested our belief that highly relevant advertising can be as useful as search results or other forms of content," and I'm sure I could find similar quotes with a bit more looking. -

 And of course there are tons of searches where we don't show ads. A lot of people like to take a query that shows ads and say "Aha!" but they're forgetting all the queries that don't show ads. 

 Not to mention that our ads aren't just a straight auction; we try to take into account things like the quality of the destination page in deciding whether and where to show ads, just like we do with web search results.

 ADs vs Results: Area Size

ADs vs Results: UI Element Count

Was it always like this? 

What does this mean?

Now, Google has reduced the search results by three times – From 53% to 18%. The firm is evidently interested in people clicking more ads (in fact, I believe that's also the true reason behind "Penguin" and "Panda") since it’s the company’s primary source of income..

But all I know is that in the early 2000s Google has become the number  #1 search engine because of three things. 

1. Relevant results
2. The speed at which they were served
3. The simplicity of the UI

7 Is The New Instead of 10? Google Showing Fewer Results & More From Same Domain

Google’s Diminishing Search Result Returns

Google: Now With 3 Less Queries on ~18% of Searches 

Today, I haphazardly checked the Google search result and I was completely shocked to see my search query. As Google now only displays seven search queries, which means that Google intends to give more tough time to SEOs. Later I read this new change inWebmasterWorld thread too.

I believe in future Google would display less or more search results, but never this consists. For example it happened before with bugs. But now, if anyone search for something and sitelinks show up, it seems like in every case, Google will shows a total of 7 results, as opposed to 10 results but when you switch next page then Google show ten search results. I am totally confused with this change and don’t know the purpose of it, what do you guys think? Leave us a comment.


Here’s a screen shot, for eBay:

Here is a screen shot of a search for [ted drewes]:

I read Danny’s post on Search Engine Land, he went a lot deeper in these changes - the question is, does this assists diversity? SEOmoz also did a deeper search at this so-calledsearch shrinkage.

Google sent a comment to Search Engine Land that reads: 

We're continuing to work out the best ways to show multiple results from a single site when it's clear users are interested in that site. Separately, we're alsoexperimenting with varying the number of results per page, as we do periodically. Overall our goal is to provide the most relevant results for a given query as quickly as possible, whether it's a wide variety of sources or navigation deep into a particular source. There's always room for improvement, so we're going to keep working on getting the mix right.