How SEO Helps Businessmen Earn Higher Profits?

Making money online involves traffic. Whatever product or service a business is offering, people must visit their website to purchase it. Conversion rates are generally low, so a high number of visitors is necessary for success. SEO is the key to generating traffic for a website. 

How SEO Affects Page Ranking 

The new Google algorithm makes the layout of a website, quality content, and the keywords all important parts of search engine optimization. This determines the page ranking for a website, and traffic flow depends on this ranking. Ideally, a business must rank on the first page to reap major economic benefits, and rankings that fall below the first or second pages generate almost no traffic. 

How Page Ranking Affects Traffic 

The most popular search engine is Google, and a website that achieves a first page ranking for a particular search term can expect to have more traffic. Most available studies indicate appearing on the first page of Google will generate an average click through rate of just under 10 percent. The second and third spots is a higher rate than that, and the top spot is somewhere around a 35 to 40 percent click through rate. Considering the number of people using Google, this is an enormous boost to the business of the top ranked websites. 


More Ways SEO Helps Business 

There is a process most consumers go through as they make a buying decision involving the Internet. SEO affects each step of that process. 

1. Consumers looking to buy something first search for it online. A simple search with a head term like expensive watches will show the websites that sell watches and have the best SEO.
2. Most consumers want to learn more about the product they are thinking about buying. These search terms usually involve more words and again the websites with the best SEO for those words will appear.
3. The informed consumer then compares products of a similar nature with more searching.
4. The consumer makes a final decision about buying the product, often referring back to previous information for review. Some more searching is normal to find the best price for the product.
5. The motivated consumer decides where to buy and does so. 

In each part of this process, search terms go into a browser and SEO affects the outcome of those searches. This kind of search traffic is the most valuable since these are consumers looking to purchase the product. 

Any company hoping to build traffic from search engines must use SEO to improve their pagerankings and be more visible to the public. Every company wants the number one spot in the page rankings, but only one company at a time will hold that position. A business must decide between an all-out effort to capture the top spot or a more reliable campaign to make it to the first page. General wisdom says the latter is the correct choice, since it is safer and costs much less money to achieve. Once a company has made it to the first page of therankings, then they can work their way up to the number one spot. 

Google John Mueller Says Website Submissions Service Can Injury Your Web Site And Blog Ranking

Major Search Engine Optimization (SEO) gurus find search engine submission services to be a waste of time and an ugly type of service. 

John Mueller took it a step up by saying using these services may hurt your positions. 

I have read a thread in a Google Webmaster Help, John answered to a webmaster who was asking "bulk website submissions to search engines," and asked if it will have any effect on their positions. 

John Mueller replied, yes, it nay, it may have a negative effect. Why? Mueller elaborated that it can provide you tremendous quantity of unnatural links for your site. As everybody know that, unnatural links are not effective for site/blog. Its gives you negative impact for your site. Despite the worries with negative SEO, this is the reality we live in these days. 

You can use these services to negatively impact your rivals, presuming their link profile looks awful anyway?

Google John Mueller wrote: 

These services are not needed and can even be counter-productive (if they create unnatural links for your site, which would be against our Webmaster Guidelines).

BBC Describes Their Search Engine Optimization (SEO) Ethics

Today, I have seen the post on BBC Internet Blog, In this post BBC’s Duncan Bloor, a producer in the User Building team at the BBC, he wrote a blog post on the BBC blog named A Journey through Search Engine Optimization.

In that post, he made a feedback that got the WebmasterWorld forums discussion. Duncan wrote:

What makes SEO unique at the BBC is the editorial slant content producers have to take on it. For instance, almost all search engines incline to rely BBC content (because of the number of inbound links to the website and its constancy over time) and rank it pretty highly so when BBC staff select keywords, we need to be as honest as possible. This is so that we don’t unknowingly exceed other content on the web which may be more meriting of that top place in Google. (This is almost “reverse SEO” if you like!)

A producer (Duncan) is saying the BBC is unique in that when the BBC selects keywords they are honest about it. 

Truly, BBC is the only spot that is honest about keyword choice?

Perhaps, we are being a bit defensive on this tale or possibly not? 

Tedster wrote:

Why would any site want to rank for a keyword that wasn't really applicable for the content anyway? This kind of traffic is generally worthless, unless you are earning something for ad impressions. And still, these ad impressions that don't send clicks aren't note worthy for the advertiser so that also becomes tough fairly fast.

I frequently try to terminate unwell targeted traffic, and I don't do it for ethicalreasons. I do it solely out of self-interest. I think this feedback from the BBC is a bit of spin. Nicely done spin, nevertheless - but it's still spin.

Google Screening Smartphone Optimized Icons In Mobile Search Results:

Google Introduces That It Cares If Your site Is Improved For Smartphones

Google is testing a latest mobile search feature, which shows a small smartphone icon next to results for pages that have been improved for smartphones.
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The feature was first placed by Bryson Meunier, the Director of Content Solutions at Resolution Media, who blogged about it, demonstrating the following screen shot crap:

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Bryson Meunier said that he was viewing the icon next to Wikipedia and IMDB results, as well as for other sites with mobile content. .

He also updated his post with an official verification from Google about the test, saying, .

We’re trying out with ways to improve the mobile search experience, including helping users identify smartphone-optimized sites.

In his blog post depicting the test, Meunier noted,

This is similar to former Possum/Pass Over Redirect update Google declared in December, but instead of demonstrating mobile URLs they show a smartphone icon– in a way that’s similar to what they have historically shown in feature phone results. If this becomes a lasting addition to the smartphone SERPs, it could give webmasters more incentive to mobilize their content, as searchers might click through more frequently to content they know is going to be useable for their device.

 Maybe there are more nears out there in the wild.. Google has been promoting webmasters to optimize their websites for mobile for pretty some time. In recent months, they’ve really ramped up this encouragement with their GoMo campaign. .

It’s in Google’s most beneficial interest to see that content is optimized for mobile phones as mobile search queries begin to arise. It doesn’t display very well on Google or the Google user experience when the search engine points to pages that are uneasy for users. ..
It’s evidently in webmasters best interest to provide users with improved experience to keep them from getting out their site before converting.

Here is a clearer screen shot of the smartphone optimized icon via kagua.biz:

Google Users Pushed To Country Specific TLD

When you see the Google WebSearch help forums, there are dozens of complaints you found. Who are based outside of the US are being pushed to use their country specific TLDs.

One person said the solution is to switch your browser to Chrome and then it might start working. 

Friend Said:

Yesterday morning I had small health issue and was trying to find EN information about it from google.com and google was redirecting me to my local country google page which is awful user experience I was clicking google.com link at the bottom of the page, removed my cookies still not able to access google.com, not able to find any information which I was looking for.

 I'm using google more than 10 years and what I can say that all this igoogle, +1, redirects to local google version is total waist of user time, you should make everything simple and fast.

For Instances, users in Pakistan are pushed to go to Google.com.pk, although they want to use Google.com. Same with users in the UK, they are pushed to use Google.co.uk, although they want to use Google.com.


On 15-june-2012, I also personally experienced this issue at office but I honestly thought that is the behavior, I just didn’t know better, since 100% of my searching is based in the US. 

Is this a fault or is Google varying how they treat this behavior?

Forum discussion at Google Web Search Help.

Twitter Search Results Now Showing Older Tweets

Now Showing Older Tweets in Twitter Search

Twitter also pushed out an update for their users. This time twitter introduced old tweets. Now everyone can see their older tweets, when relevant, in their search results. Twitter said that it had “developed a way to include older tweets.” They use engagement metrics such as "favorites, re-tweets and clicks" in their algorithms "to find out which Tweets to show." 

For Instance, Yesterday I had searched for [space shuttle] in Twitter and this tweet from a while back displayed up at number one spot.

Is it relevant? I don’t see so that is the prominent challenge Twitter needs to settle down. 

The Online Population Boom

The web has seen a lot of chanes over the past decade. The dot-com bubble burst, only to be replaced by the housing bubble. MySpace fell to facebook, and new online giants rose, securing huge shares of the online marketplace. Somewhere hidden in this shiffting landscape is the potential to drive sales and shares exponentially. See the numbers behind this new world of global social commerce, and gow web-savvy marketers are cashing in on social platforms.

Facebook Building Social Search Engine

Facebook Is Building a Search Engine [REPORT]

According to Mashable, Facebook is building a Google competitor – Is it possible to use your location and your buddies tastes? 

In Businessweek report, Facebook engineers team which has more than 20 engineers – led bya former Google programmer. Who are immensely improved search engine within the website.

According to unnamed sources, we take better pros of the huge of content facebook userscreate on and off – the site every day. Such as status updates, and the articles, videos, and other information across the Web that people “like” using Facebook’s omnipresent thumbs-up button” 

Mashable talked to Facebook for more information and got this feedback from a company spokesperson:

We don’t comment on rumors and speculation around products.

If the Businessweek report is correct, however, it will include one more area of enhanced competitive overlap between the two whales websites 

If Facebook improved social search engine within website then will you gives less importance to Google Search? Let us know your opinion in the comments.