Google Tip: Don't Ever Use business.txt Files In Website Root Domain

One of the newly webmaster things drifting around the web yesterday is on the business.txt file. This new concept based on the robots.txt file but is there to give business owners on simple and easy way to give search engine and local search engines a way to find thebusiness address.

Business.txt is a file that local business host to their site with their business information so all websites providers can update it whensoever’s something is altered. 

It is settled generally at the root of the domain under a file, /buisnss.txt.

Paul Kinlan is the chrome developer advocate said on Google+ that this is a poor idea. He said:

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denharsh

Please don't do this. I get humans.txt, but this is content that should be on your site and discoverable and searchable. The same problems this is trying to solve will also be present in this solution.

Yelp and all similar services need to get smarter and do the page scanning and indexing automatically.. THIS WILL NOT SOLVE THAT PROBLEM.

There are solutions like Schema.org to deal with this but the developer of business.txt says it is too complex for most business owners.

Barry Schwartz is not sure how it can injury to have one but I do see Paul’s point about the search engine should be more voguish. Truth is, Google Maps isn’t that chicer, there are constant issues with locations and business within Google Maps being entirely wrong, outdated and simply incorrect.

10 Hard-Core Search Engine Optimization (Seo) Tips For Newbies

Everyone knows Michael Martinez in SEO industry. He is considered as a pioneer in this industry and he’s writer of (seo-theory.com). He has posted a nice yearly article that gives out 20 hardcore seo tips for peoples to advance their search engine optimization (SEO) skills. Personally I am not at his stage yet, but I am sharing you some hardcore techniques and tips for search engine optimization (SEO) newbie will be helpful to sharpen your skills and to know what is required of a junior SEO analyst or SEO executive. Now you can read out 10 hardcore search engine optimization (SEO) tips, in no specific order.

Hardcore SEO Tip #1: Make A List of 5 Websites to Mine Keywords

What: Avoid all the ordinary keyword tools such as Google Trends, Keyword spy, SEObook, Google adwords, Market Samurai, longtail Pro, Wordtracker, Google insight and so on. Google recommend, Google related searches etc. Take 5 websites where you think you can learn about new keywords or conversations occurring in your niche. These websites can be blogs, forums, company blogs, email marketing and newsletters etc. 

Why: Most of us depend on keyword tools to assistance us with keyword analysis and research. Even so, advance keyword analysis and research reply on understanding the conversation flowing in your niche market. Knowing where to view these keywords flows help you to predict what is arriving, what is already past and what are the uncommon word used by the market to elaborate the similar thing. 

Hardcore SEO tip #2: Use 20 Different Terms In The Similar Article To Explain A Common Subject

What: Now you can write an article about a concentrate subject and use 20 different words to explain the subject. You can common changer, adjective etc. For example, if you are willing to write on the best SEO books. Use 20 different ways to substitute with the word ‘best’ such as top, best viewed, most liked etc.

Why: Folk get grabbed up in the position game because they focus too much on a specific word. Our job as a search engine optimization (SEO) is to sketch in more SEO traffic, not in caring about ranking for any single keyword. There are so many ways to do this is to understand that people use different words and mixing to explain the similar thing. By exercising how to distribute different keywords in the similar content without keyword stuffing, you will improve your long tail traffic and see for yourself how different folk really used words. 

Hardcore SEO tip #3: Create 5 What If Posts

What: View at your niche and forecast 5 news that can occur in the upcoming 3 to 6 months. Now write 5 articles about it as if the news occurred. 

Why: Only SEO can look into hereafter and forecast what keywords will issue. If you want to better position to leverage on the buzz then you prepare your content in advance because whenever news happens then you quickly release your article on internet. 

Hardcore SEO tip #4: Pick 5 keywords From Your Google Analytic That Didn’t Have A Same Article

What: Watch via you Google analytic and search for 5 keywords that you didn’t have an article which address it. Write 5 fresh articles that provide more data and information about these 5 keywords. Return back after a couple of weeks to see if you have more audience surrounding these 5 keywords. 

Why: Since your website\blog begins to receive search engine audience, you will have more than plenty keywords to construct more content on. Learn how to mine your own statistics to create useful content that makes your website\blog more complete. 

Hardcore SEO tip #5: Write a post series

What: Write down a 5 post series with the similar article headline and a different headline. Like 

• How to start a company part 1 - Picking your niche 
• How to start a company part 2 – Knowing your rivals 

Why: You will get experience what it means to have your content made relevant for particular subjects and how to impact your search engine audience traffic. SEO is not 100 percent about backlinks and this practice will let you see how solid relevant content is. 

Hardcore SEO tip #6: See At How The 5 Top Sites In A Competitive Niche Organize Their Content

What: Take up the top 5 websites or blogs in your niche and watch at how their website/blog content is managed. Make notes about internal parts, navigation, sidebar, and internal backlinks. If you can’t learn anything, try another 5 

Why: In competitor niches, everything’s matters including onsite seo. This exercise let you see how to really organize content to make it simple and easy for search engines to search and index your content. It will also let you measure how utile a websites figure is from a user view. Then use what you experiences on your site/blog. 

Hardcore SEO tip #7: Write An Article That Can Accomplish First One Position For At Least 5 Expression

What: Take any subject you have griped about and write about it. Use your knowledge to reply questions that seekers might be looking for. After a month, check your statistics to see ifthe article ranks at first page for at least 5 unique expressions. No backlinks allowed. 

Why: If you can note down your search traffic for at least 5 unique expressions with each article, you will understand why simple developing more helpful content can help in your seo without doing any backlinks. You will also look how in depth information can create expressions that a person outside the field will not produce, if your content is not position for anything, whether you lack information about the subject. 

Hardcore SEO tip #8: Post 3 Crappy Feedback And 3 Thoughtful Feedback

What: Pick out 6 working blogs and reply a comment each. Make 3 of them crappy such as the frequently used “nice post” and make the other 3 as heedful as you can. View at your referral part and compare one group’s referring traffic with the other. 

Why: Most SEO peoples only view blog comments as links and failed to see them as a true way to build real traffic and visibility for the site and doing this things will let you see what a genuine heedful comment can do to your traffic. Do this frequently and you will look why it is valued you time to leave thoughtful comments, rather than spam them with more anchor text backlinks. 
 

SEO Strategies: The Good, Bad & Ugly

Despite claims from alleged industry experts that SEO is dead or is about to become extinct, it still seems to play an important role in establishing the online presence of a company. Without search engine optimisation, your website will be buried beneath the hundreds of millions of others. Many of these sites will be your direct rivals and are enjoying sales while you rot. SEO still has the ability to make or break an online business which is why some unscrupulous webmasters are intent on using black-hat SEO strategies in an attempt to get ahead. Below we will look at some good, bad and downright ugly SEO strategies. 

GOOD

Viral Content & Infographics

Instead of searching for links yourself, get users to give them to you. If you do this properly, you could be rewarded with a huge amount of links. However, creating high quality infographics is not easy and requires the services of an expert graphic designer. If you go down this route, it is essential to get it out on the web nice and fast. The best places to begin the process of seeding your content are Facebook and Pinterest. Ensure that the infographics link back to your site. 

Directory Submission

The purpose of directories is to help search engines like Google to decide where a website should be ranked. When you submit to directories, you’re likely to increase the crawl rate of your site which in turn improves its SEO power. It’s a safe and legal link building method. However, it’s important to perform some research because many directories of this kind are fairly low in quality. Bad directories can actually damage your ranking. 

Social Media Sharing

This is an obvious SEO strategy and one which is being utilised more often by online businesses. Your site should have social media share icons from sites such as Facebook, Twitter, Reddit and Pinterest as this is an easy method of improving SEO ranking. Oddly, Google has claimed that social shares have little effect on a site’s page ranking despite plenty of evidence to the contrary. Even if there is little merit to it, having your website seen by potentially millions of people on social media networks is hardly a bad thing is it? 

Guest Posting

Most people are aware that constantly updated blogs are an excellent way to drive traffic to a website. Another excellent method that is seldom used is guest posting on someone else’s blog. This enables you to get your views across to a whole new audience. If they like what you have to say, they will begin to visit your site. Most bloggers would be thrilled to get someone else to write on their site as it saves them some work! 

Images

Photos and videos play a major role in the success of websites and online companies. YouTube has several billion daily views. Imagine if you created a video and it went viral! Even placing images on your website will help attract more traffic, especially if you add keyword orientated tags and descriptions. Images also make a website look more attractive so when visitors arrive at your site, they are more likely to stay than if they were met with blocks of text only. 

BAD

Links Without Content

If you create links without a block of content around them, they will look like paid adverts. Most Internet users associate such links with spam and this will hurt your SEO even if the links are real. Don’t have random links to your website from another webpage. Always strive to have at least a little bit of content around all links. 

Fast Links

Search engines are expert when it comes to finding unnatural looking SEO activity. Building dozens of links in a single day followed by no activity looks suspicious. Links must always be created at a steadily improving rate. Build your links too fast and expect search engines to clamp down on you hard. 

Spam Comments

Some webmasters try and fool search engines by adding dozens of fake comments to various sites. There are a number of automated tools that specialise in posting spammy comments to different blogs with a link to your site contained within. As you might expect, Google and others can quickly spot this activity and they will penalise you when you’re caught. 

UGLY

Link Networks

This is a sophisticated method of trying to get linking building to work for you. Link networks appear to be a good idea in theory but in practice, it is very difficult to pull it off without being caught and punished. All Google needs to do is look at referring IP addresses to see which sites are using link networks. All sites involved in the network will be permanently banned when they are caught. 

Doorway Pages

This is the practice of redirecting users off your site. A 301 redirect is a much better idea as it is legal and good for SEO. Doorway pages are sneaky and catch visitors by surprise. As a result, you will be banned if caught using this black hat SEO tactic. 

The above are only some of the many SEO tactics that can be used to great effect along with others that should never be attempted. Black hat tactics may appear to work for a short time but eventually, you will be caught and your website will be punished.

Top 6 Reasons Why Your SEO Is Not Working

These days, businesses spend large amounts of money on SEO in order to find potential customers online. However, SEO is more of an art than a science, and a poor quality SEO campaign will not increase search engine ranking. There are a few reasons why your SEO efforts may not be working as well as you’d like them to. 

• You hired the wrong SEO company. 

As with anything in business, you get what you pay for when you hire an SEO company. There are many companies online that offer SEO services for very small amounts of money. The problem with using these companies is that they will usually use outdated, automated methods that could hurt your company’s website instead of helping it. If you hire an SEO company, ask for a list of their previous clients and check references. 

• You are building low quality links. 

Many people who are new to SEO think that the number of links that point to a website will give the site better rank in the search engines. This was true in the past, but the Google algorithm has become much more advanced. These days, link quality is the most important factor in building a website’s rank. Make sure that all of your links come from reputable, related sites. 

• You are not consistent in your SEO efforts. 

SEO is a continual process, and companies that stop building links when they get to the top of Google will quickly see their ranking slide as others overtake them. With this, you must always make sure that you are building good links to your site. While very little is ever certain in the world of SEO, experts believe that the Google algorithm likes fresh links from quality sites. 

• You are targeting the wrong keywords. 

Some keywords are incredibly difficult to rank for. If your company sells things like health products, you will have an incredibly hard time getting to the top of the SERPs without doing proper research. Focus on keywords that your customers are looking for and avoid more general keywords. The competition is tough in many fields, and the best way to get search engine ranking is to find keywords that are easy to dominate in the results pages. 

• You are focusing on ranking instead of conversions. 

The ultimate goal of all SEO campaigns is to turn website visitors into paying customers. With this, business owners need to figure out the keywords that people search for when they are actively looking to purchase a product or service. It is great to get high ranking for a more general keyword, but people who are just looking for information do not convert at high rates. The best keywords to target often feature action verbs like “buy” or “purchase.” Another good strategy is to target questions that people ask when they have problems that your product or service can solve. It is much easier to turn visitors who are searching for these keywords into clients than it is to sell things to people who are looking for general information. 

• You are including too many keywords 

Always make sure that the text on your website is well-written and readable for humans. Moreover, the content on your website should be useful for people who are searching for specific keywords. Stuffing too many keywords in your article can lower your site’s search engine results page ranking. In addition, putting poor quality text that is obviously written for SEO on your website will cause visitors to lose trust in your business. 

Google's New Search Snippets Blocked By Robots.txt Warning

Google is demonstrating a more detailed search snippet, for when it cannot show any searchsnippet in the search results.

If any website page is being blocked by the robots.txt file, Google won’t display the searchsnippet (meta description) in the search results. Google may display the page in the search results because of the linkage data it has. The instance in the image above is the only URL. Barry Schwartz have blocked from Google indexing it. I rue writing it, but also would regret erasing it, so he blocked it from Google. 

I’m showing you an example with the help of Google search, if you try to match on it within Google, it turns the notification:

A description for this result is not available because of this site's robots.txt – learn more.

If you want to learn more link goes to the page named Block or remove pages using a robots.txt file in Google's help section. 

I wonder this provides a much better search experience for someone who visits these blocked pages. 

I do think if they show up for non site: command searches, I’d assume so.